More than one in three unable to correctly identify that charcoal is made from wood

One in four thinks charcoal is mined from the ground (coal), Production of charcoal link to deforestation not widely known – but 11m hectares needed annually to satisfy EU demand, 72 per cent expect shops to make sure charcoal is from sustainable sources

More than one in three people were unable to correctly identify that charcoal is made from wood, a WWF survey has found, and many don’t link it to deforestation.

In the survey, which was conducted to find out the UK public’s attitudes to sustainability of charcoal, 8 per cent admitted not knowing what it was made from, even when given a list of materials to choose from, and 25 per cent thought charcoal was made from mined coal. Just over 3 in 5 answered correctly that it is made from wood (61%).

read more … – WWF-UK

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